Business 24/7
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- Client: Bank of America
- Industry: Financial Services
- Objective: Up-sell bank products, increase customer retention
- Audience: Small business customers
Our Solution – Business 24/7
Business 24/7 was a specialized quarterly edition of Priority, the magazine we produced for Pitney Bowes, customized for the particular needs and concerns of approximately 550,000 small business customers of Bank of America. While some of the material was picked up from Priority, approximately 70% of the magazine consisted of brand-new editorial content created specifically for Business 24/7. As with Priority, the goal was to present readers with actionable information to help them run their small businesses more efficiently and profitably.
