Cambria Style
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- Client: Cambria
- Industry: Producer of Natural Quartz Surfaces, Kitchen and Bath
- Objective: Help consumers navigate the home renovation process, differentiate Cambria product from competing surface options
- Audience: Consumers, Dealers and Fabricators
The people at Cambria, a manufacturer of high-end natural quartz countertops, were interested in putting a printed product into the hands of their dealers that would simultaneously build the Cambria brand as well as assist dealers in selling the many merits of their products to consumers. With America’s original supermodel, Cheryl Tiegs, on the premier cover, the magazine includes a range of edit devoted to Cambria specifically but also to the broader topic of interior design in general. The response to the magazine has been overwhelmingly positive.
Objectives: Brand building, new customer acquisition, strengthening of relationships with business partners
