Favors
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- Client: Discover Financial Services
- Industry: Credit and Financial Services
- Objective: Improve customer retention and loyalty
- Audience: Discover Card holders
Our Solution – Favors
Favors was a custom magazine produced annually and distributed by Discover Financial Services to its cardholders as a means to keep them informed about the benefits of the Discover Card. Reader surveys indicated strong satisfaction with the magazine and a marked preference among readers to receive information about the company in a magazine format as opposed to more traditional modes of communication such as bill stuffers, direct-mail pamphlets, etc.
