Priority
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- Client: Pitney Bowes
- Industry: Mail Stream management, Business Supplies
- Objective: Increase customer loyalty and retention, ancillary product sales
- Audience: Small business customers
Our Solution – Priority
Priority was a custom magazine published six times a year for the 725,000 small business customers of Pitney Bowes. While the magazine was clearly labeled as being from Pitney Bowes, the content was directed to topics of broad concern to the general small business owner, with a specific emphasis on providing readers with usable takeaway information to help them run their businesses. For Pitney Bowes, the magazine served to cement customer loyalty—and hence retention—and to establish Pitney Bowes as a voice of authority in the world of small business.
