Efficient and effective.
Custom publishing is the fastest-growing sector of the publishing business, currently outstripping even the Internet in its rate of growth. Simply stated, it works. Custom publishing offers you the opportunity to produce a high-quality publication with the look, feel, and message you want, and to do so efficiently, effectively, and at a considerably lower cost than that of a comparable product produced in-house.
As a supplement to current strategy, or as the cornerstone of the marketing mix, custom publishing now accounts for more than 30% of the typical marketing budget.
Corporate America invests more than $50 billion each year to produce more than 118,000 custom publications. The circulations of publications developed, produced, and distributed range from 15,000 to well over 1,000,000.
Best of all, with custom publishing you control everything: the format, content, graphics, messaging, and distribution. The result is an impressive marketing and communications tool custom-made to reach your specific audiences and meet your needs and objectives.
